ANALISIS STRATEGI PEMASARAN PADA PASAR GLOBAL

Putri Salsa  Nabila; Suhairi Suhairi; Irfan  Fadhilah

doi:10.53363/buss.v3i1.109

Authors

Putri Salsa Nabila Universitas Islam Negeri Sumatera Utara
Suhairi Suhairi Universitas Islam Negeri Sumatera Utara
Irfan Fadhilah Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.53363/buss.v3i1.109

Keywords:

Pasar Global, Strategi Pemasaran, Global Market, Marketing Strategy

Abstract

Globalization is a new challenge for companies in implementing marketing strategies. Because with globalization, companies are required to compete with world-class companies that have large capital and higher quality products. Currently, Indonesia is a target market for global companies to enjoy huge profits, while Indonesian companies are losing out in the competition. This study aims to obtain a global marketing strategy in the Indonesian market for Indonesian companies. The research method used is descriptive analysis method. The combination of adaptation of marketing strategy and standard marketing strategy is a global marketing strategy that is in accordance with market conditions in Indonesia

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