PENGARUH METODE PEMBAYARAN CASH ON DELIVERY PADA APLIKASI SHOPEE TERHADAP DAYA BELI KONSUMEN
Studi Kasus Pada Mahasiswa UINSU
DOI:
https://doi.org/10.53363/buss.v3i1.112Keywords:
Purchasing Power, Daya Beli, Shopee, Cash On Delivery (COD)Abstract
COD is a payment method that is made directly on the spot after the order from the courier is received by the buyer. The method used in this research is a quantitative method in the form of a survey. Data analysis techniques were carried out by utilizing descriptive statistics, using a percentage formula. The results of this study indicate that the Cash On Delivery (COD) payment method affects consumer purchasing power
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