KEBIJAKAN PRODUK GLOBAL DALAM MENGHADAPI PASAR INTERNASIONAL

Authors

  • Murni Sofiah Universitas Islam Negeri Sumatera Utara
  • Suhairi Suhairi Universitas Islam Negeri Sumatera Utara
  • Ghilman Rozy Harahap Universitas Islam Negeri Sumatera Utara
  • Nia Andriani Universitas Islam Negeri Sumatera Utara
  • Afif Muhammad Tarigan Universitas Islam Negeri Sumatera Utara
  • Fitrah Dwi Ananda Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.53363/buss.v3i1.113

Keywords:

Pemasaran, Produk, Kebijakan, Globalisasi, Product, Policy, Marketing, Globalization

Abstract

The needs of each product by consumers around the world make exporters and importers implement a global product policy which is adjusted by every rule or culture that is different for each country as a condition that must be complied with by business actors/businesses to be able to enter the global market. The purpose of this research is to study a literature review to review global product policies that must be carried out or implemented by business actors in marketing products globally. This research shows that local products are different from global products because marketers must be observant in seeing international market conditions. In order for products and services marketed in global markets to be right on target and receive positive feedback from consumers, marketers must be careful in managing market expansion strategies and positioning global products in international markets

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Published

2023-01-10

How to Cite

Sofiah, M. ., Suhairi, S., Harahap, G. R. ., Andriani, N. ., Tarigan, A. M. ., & Ananda, F. D. . (2023). KEBIJAKAN PRODUK GLOBAL DALAM MENGHADAPI PASAR INTERNASIONAL. Bussman Journal : Indonesian Journal of Business and Management, 3(1), 140–161. https://doi.org/10.53363/buss.v3i1.113

Issue

Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023

Section

Articles

License

Copyright (c) 2023 Suhairi, Murni Sofiah, Ghilman Rozy Harahap, Nia Andriani, Afif Muhammad Tarigan, Fitrah Dwi Ananda

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.