IHSAN, Mochammad Chairul; REJITO, Cattleya; FIRMANSYAH, Wahyu Arif. UNVEILING THE INFLUENCE OF VIRTUAL YOUTUBERS: HOW PARASOCIAL INTERACTION MEDIATES KOBO KANAERU’S INFLUENCE IN TOKOPEDIA’S MARKETING WAR CAMPAIGN. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 1, p. 48–57, 2025. DOI: 10.53363/buss.v5i1.336. Disponível em: https://www.bussman.gapenas-publisher.org/index.php/home/article/view/336. Acesso em: 26 sep. 2025.