INDAR, Indar; FUADI, Fuadi. MEMAHAMI PERSEPSI KONSUMEN TERHADAP PERSONALISASI PRODUK YANG DIPENGARUHI KECERDASAN BUATAN (AI GENERATIF) DI SERANG, BANTEN. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 2, p. 827–843, 2025. DOI: 10.53363/buss.v5i2.396. Disponível em: https://www.bussman.gapenas-publisher.org/index.php/home/article/view/396. Acesso em: 18 jul. 2025.