1.
Ihsan MC, Rejito C, Firmansyah WA. UNVEILING THE INFLUENCE OF VIRTUAL YOUTUBERS: HOW PARASOCIAL INTERACTION MEDIATES KOBO KANAERU’S INFLUENCE IN TOKOPEDIA’S MARKETING WAR CAMPAIGN. BUSS MAN [Internet]. 2025 Feb. 2 [cited 2025 Sep. 26];5(1):48-57. Available from: https://www.bussman.gapenas-publisher.org/index.php/home/article/view/336